We operate in depth in complex markets, transforming challenges into practical solutions and concrete results.
Our name comes from "craft", the work done with technique, care, and attention to detail. This is our essence. We bring together experience accumulated in multinationals and high-impact projects to build tailored paths adapted to each client’s reality.
We combine strategic thinking with an entrepreneurial approach. We stay close to our clients, directly involved in execution and focused on generating real value, whether in building, reshaping, or scaling operations.
We serve companies at different stages of maturity, from emerging brands to large corporations, always with the same purpose: strengthening brands, ensuring sustainable growth, and structuring efficient processes. Our operations extend across the USA, Europe, Asia, and Latin America, with specialization in Go-to-Market (GTM) and multichannel distribution strategies.
We work from defining the positioning to the sell-out. We think and execute with a complete vision of the journey.
We actively participate in the day-to-day running of the business. We don't just deliver plans, we also help put them into practice.
All our deliveries have clear KPIs, defined deadlines and measurable goals.
We integrate with the team, respecting the company culture and promoting real transformations with ease and collaboration.
Marketcraft was born from the union between João Meyer and Augusto Pinho's experience in leadership positions in multinational companies and the common purpose of generating a real impact on business. The consultancy was created with the mission of applying, in practice, the knowledge acquired over decades of experience to transform brands, accelerate growth and build more efficient structures.
With over 20 years of experience in Sales and Marketing, João Meyer led growth strategies in Brazil and Latin America for companies like Nike, adidas, and VANS, where he served as CEO for Latam. Throughout his career, he stood out for driving commercial results, maximizing profitability, and leading transformation processes in highly complex environments. He is a specialist in consumer goods, retail, wholesale, Sports Marketing, digital transformation, international expansion, and M&A. He holds a degree in Business Administration and MBAs in Marketing and International Trade, and has led strategic projects in the US, Europe, and Asia.
Augusto Pinho has over a decade of experience in corporate finance, with a focus on strategic and financial planning. He has served as Director of Financial Planning for global companies such as Nike, Luxottica and Estée Lauder, leading international expansion projects, activations in mega-events such as the World Cup and the Olympics, and restructuring of leading franchise networks in Brazil. He holds a degree in Business Administration from PUC-SP.
We tell the truth, without beating around the bush. We believe in relationships based on trust.
Simple, direct and viable solutions, designed for each client’s reality.
We seek impact in every project. Performance and delivery are in our DNA.
We care about people, business and the journey. We act with empathy, respect and purpose.
A tool that consolidates the company's mission, vision and values, together with the main growth drivers and facilitators for building a unique, integrated strategy with a long-term focus.
Changes are constant, but plans are essential to mitigate risks, identify deviations and keep the company aligned around the same direction. They are what help transform intentions into consistent movements.
The construction of the strategic house and plans allows us to define clear objectives for each area, keeping the whole connected. This way, we avoid conflicts and ensure synergy in the proposed challenges.
No strategy is viable without a solid financial foundation. Therefore, financial modeling goes hand in hand with strategic construction, guiding the plan and creating robust metrics for measurement and control.
More than just a diary, a calendar is a strategic tool for prioritizing efforts, aligning teams, and maximizing results. It connects launches, campaigns, financial milestones, and key dates across all areas. When done well, it brings focus, clarity, and direction.
The Go-To-Market (GTM) process is the complete path that takes an idea to the end consumer. It goes far beyond marketing and sales: it involves product, planning, manufacturing, logistics, pricing, channels and finance. When it is well aligned, all areas speak the same language, objectives converge and the result is a market with greater impact, efficiency and meaning.
Price is not just a number: it is a strategic tool. Setting prices involves a cross-section of marketing, sales, supply and finance. We evaluate competition, differentials, product stage, cost and elasticity to ensure a balance between perceived value, healthy margin and competitiveness.
Not every product needs to be everywhere. Segmentation means understanding where and how each item delivers the most value. We align mix, price and channel to the consumer profile and design specific strategies for each audience. This generates greater efficiency, profitability and smarter distribution.
360 Marketing is about ensuring that the brand, product and consumer are connected at all points of contact. Physical, digital, institutional or promotional: everything needs to tell the same story, in a coherent and relevant way. When everything is connected, the brand gains strength, generates recall and drives conversion.
We understand the maturity and performance of your current portfolio – products, services, distribution, profitability and business model. We align what already exists with the company's vision for the future to identify products/services with high potential, adjust positioning and eliminate inefficiencies.
We map the main players in the sector: where they are, how they distribute, where they operate most efficiently and with the greatest reach. We provide detailed benchmarks to support decisions and support expansion models.
We design and optimize the consumer journey across all points of contact: physical stores, e-commerce, apps, marketplaces and social commerce. We seek fluidity, convenience and conversion with a focus on an integrated experience, based on real and updated market data.
We define the best channel architecture for growth: with our own stores (single channel) or via partners and resellers (multichannel). We consider brand control, capillarity, scalability, operational synergy and, most importantly, the financial modeling and profitability of each channel.
We develop balanced commercial policies, considering margin, deadlines, exclusivity, marketing support and performance indicators. Everything is designed to maintain the health of the channel and promote sustainable growth.
We create custom dashboards and benchmarks with integrated sales, channel, category and regional data. We facilitate decision-making with visual, fast and actionable information.
We analyze new ideas using structured methodology: financial modeling, market research, concept testing and risk analysis. We identify the best investment paths based on concrete data and scenarios.
Continuous monitoring is essential to ensure that the paths chosen for the company’s growth are actually bringing the expected benefits. That’s why we define relevant KPIs – such as profitability by channel and average margin by product – and conduct analysis rituals that keep the organization aligned and ready to react.
We believe that a strong strategy, a robust GTM and a clear definition of metrics are the pillars for developing a results-driven culture. This helps the team focus on what matters, adapt quickly and maximize impact throughout the journey.
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